Saturday, May 15, 2021

ESPN acquires La Liga rights with 8 year agreement

ESPN will take over English- and Spanish-language rights. La Liga, which features Barcelona, Real Madrid, Valencia CF, Sevilla FC has been televised by BeIN Sport since the 2012-13 season. Bein sports had 3 years remaining of their deal, but La Liga bought back the rights and approached ESPN to sell them the rights. 

ESPN+ will stream all 380 La Liga matches next season, and some will be televised on ESPN’s networks. The twice-a-season El Clásicos between Barcelona and Real Madrid are the most-viewed domestic league games worldwide and are likely to be on ABC.

Gartner said the league would work with ESPN to find an optimal match time if El Clásico were to end up on broadcast television. For most if the year, Spain is six hours ahead of New York, meaning a 9 p.m. start in Spain would be 3 p.m. Eastern and noon Pacific.

Some LaLiga programming will start appearing on ESPN+ on Saturday. The deal runs through the 2028-29 season and also includes select second-division games as well as the promotion playoffs.